When market size and growth potential are considered in conjunction, India and China represent the most attractive markets. Both have an underserved population which is increasingly becoming open to home monitoring.
Although APAC as a region has relatively limited home monitoring projects, with majority still being at either the pilot or the initial deployment stage, home health monitoring market in APAC is estimated to exceed $2 billion in the next 3 years
Besides Indian and China, countries in APAC that have largest ageing population proportions such as Australia, Singapore, Japan and South Korea hold significant potential for vendors to serve the market. Supporting regulatory environment for home monitoring in all these countries further eases the potential to penetrate the opportunity
Top 3 trends that are driving this opportunity in APAC are
- Rising healthcare costs and the need to bring health monitoring outside of the hospital setting – home monitoring solutions can help reduce healthcare expenditure by reducing unwanted hospital readmissions, diagnostic tests and in-patient care.
- Advancement in technology resulting in affordable monitoring solutions to support remote monitoring services without compromising quality – Miniaturization, improvements in industry-wide connectivity and vendor efforts to develop frugal innovation-based solutions for Emerging Markets could make home monitoring platforms more affordable to the extent that private and out-of-pocket pay revenue models could become sustainable
- Active participation by various healthcare stakeholders, especially the government, through initiatives (e.g., pilot projects) – At a health system level some APAC countries are exploring regulations that discourage dependence on in-patient care and support care delivery at home . At a more micro-level, improvements in standards and definitions of home monitoring technologies and services are needed to increase physician trust and enable payer participation
Collaborated initiatives, such as Australia’s National Telehealth Home Monitoring, South Korea’s National Telehealth Demonstration Project, or Singapore’s National Cardiac Monitoring are set to expand the market for home health monitoring.
Technology-savvy societies like Japan, Singapore and Australia are already investing in population-level pilots while private healthcare providers in emerging markets like India are introducing platform-based home health solutions to niche customer segments.
Pilots in India and China
- Apollo Hospital, one of the biggest hospital chains in India, has established telehealth as part of its treatment package.
- Portea, the home health provider, partnered with AMI to conduct a pilot on the feasibility of wearables in monitoring patients with various chronic diseases
- The National Health and Family Planning Commission of the People’s Republic of China (NHFPC) launched the “Technical Guideline for Telemedicine Information System Construction (2014)” (Technical Guidance). The document outlines an ambitious plan to build a uniformed national telemedicine service network in China.
- Cisco’s successful pilot in China’s Sichuan Province provided remote paediatric care by utilizing technology to improve accessibility and fostering collaboration with medical expertise.
As APAC is shifting from centralized to decentralized models due to the need for efficient care delivery models, local and international vendors should identify the long-term market progression and opportunity within home monitoring for both acute and chronic care in this region.
A combination of technological advances and regulatory overhaul across the region will enable innovative care delivery models, especially for managing chronic and life-style related diseases that will drive the demand for platform-based home monitoring solutions over the next five years.
Sapan Agarwal | firstname.lastname@example.org | +603 6204 5830